Privacy policy

Privacy Policy

Last updated: 18 July 2025

Velyra London (“Velyra London”, “we”, “us”, “our”) operates this store and the website velyralondon.com, including the data, content, features, tools, products and services offered through it (the “Services”). Our store is powered by Shopify technology. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services, or when you communicate with us by any other means. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs in relation to the collection, processing, and disclosure of your personal information.

By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described below.

Personal information we collect or process

“Personal information” means any data that identifies you or could reasonably be linked to you or another individual. It does not include anonymised or de-identified data. Depending on how you interact with the Services, where you live, and what the applicable law permits or requires, we may collect and/or process the following categories of personal information (including inferences derived from such data):

  • Contact details: name, address, billing and shipping address, phone number, email address.

  • Financial information: credit/debit card details and payment tokens (processed by payment providers), transaction details, payment method and confirmations.

  • Account information: username, password, security questions, preferences and settings.

  • Transaction information: items viewed, added to cart, saved to wishlist or purchased; returns, exchanges or cancellations; order history.

  • Communications: information you share with us in customer support or other messages.

  • Device information: device, browser, network details, IP address and other unique identifiers.

  • Usage information: how and when you access and use the Services, including pages viewed and interactions.

Sources of personal information

We may collect personal information from:

  • Directly from you: when you create an account, use the Services, or contact us.

  • Automatically through the Services: including via cookies and similar technologies.

  • Our service providers: where they enable functionality or process data on our behalf.

  • Our partners and other third parties.

How we use your personal information

Depending on your interactions with us, we use personal information to:

  • Provide, personalise, and improve the Services: perform our contract with you; process payments; manage orders, shipping, returns and exchanges; send account and service notices; remember preferences; allow reviews; and make product recommendations.

  • Marketing and advertising: send promotional emails/SMS/post; show online ads on our Services and on third-party sites (including interest-based advertising). You can opt out of promotional emails at any time (see Your rights & choices).

  • Security and fraud prevention: authenticate accounts; maintain secure checkout; detect, investigate, and act on suspected fraud, illegal or malicious activity; protect public safety and our Services.

  • Communications: provide customer support and respond to your requests.

  • Legal reasons: comply with laws and respond to valid legal requests; establish, exercise or defend legal claims; enforce our terms and policies.

How we disclose personal information

We may disclose personal information in the following circumstances:

  • With Shopify, service providers, and vendors who perform services for us (e.g., payment processing, IT, analytics, customer support, cloud hosting, order and shipping management).

  • With marketing and advertising partners to deliver and measure advertising, including interest-based ads across different websites and merchants. Partners will use your information in line with their own privacy notices. Depending on where you live, you may have the right to opt out of such sharing.

  • With your direction or consent, for example to ship goods to a recipient or when you use social media widgets or third-party sign-in.

  • Within our group/affiliates.

  • In a business transaction, such as a merger or insolvency; or to comply with legal obligations, respond to lawful requests, enforce our terms, and protect our rights, users, or others.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its platform and our store. Information you submit to the Services may be transferred to Shopify and third parties in countries outside your own. Shopify may also use certain advanced features that leverage data from interactions with our store, other merchants, and the Shopify platform. In those circumstances, Shopify acts as a controller of your personal information for those specific purposes and will respond to your requests about those uses.
For more information on how Shopify handles your personal information and your rights, please see Shopify’s Consumer Privacy Policy and the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, accuracy, or reliability of such sites. Information you post in public or semi-public areas (including third-party social platforms) may be visible to others.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age defined by the laws of your jurisdiction. If you are a parent or guardian and believe a child has provided us personal information, please contact us so we can delete it.

Security and retention

We use appropriate technical and organisational measures to protect personal information. However, no security measure is perfect and we cannot guarantee absolute security. Do not use insecure channels to send sensitive information.

We retain personal information for as long as necessary to operate the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce agreements and policies.

Your rights & choices

Depending on where you live, you may have some or all of the following rights (subject to limits and exceptions under applicable law):

  • Access: request access to personal information we hold about you.

  • Deletion: request deletion of your personal information.

  • Rectification: request correction of inaccurate personal information.

  • Data portability: request a copy of your personal information and/or transfer to a third party (where technically feasible).

  • Communication preferences: opt out of promotional emails at any time via the unsubscribe link (we may still send non-promotional service messages).

If you are in the UK or EEA, you may also have the right to:

  • Object to or restrict processing for certain purposes.

  • Withdraw consent where processing is based on consent (withdrawal will not affect prior lawful processing).

You can exercise your rights via the mechanisms provided on the Services or by contacting us (see Contact below). For details about Shopify’s processing (as controller) and exercising rights related to data handled by Shopify, visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights. We may need to verify your identity before responding. You may authorise an agent to act on your behalf where permitted by law.

International transfers

We may transfer, store, and process your personal information outside your country of residence. Where we transfer personal information outside the UK or EEA, we use recognised transfer mechanisms such as the EU Standard Contractual Clauses (SCCs) and/or the UK International Data Transfer Agreement/Addendum, unless the destination country has an adequacy decision.

Complaints

If you have concerns about how we handle your personal information, please contact us first (see Contact). You may also have the right to lodge a complaint with your local data protection authority.

  • UK: Information Commissioner’s Office (ICO) – ico.org.uk

  • EEA: see the list of Data Protection Authorities available via the European Data Protection Board.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version on this website, update the “Last updated” date, and notify you as required by law.

Contact

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:
support@velyralondon.com